Recent surveys have shown that young people prefer to donate to Cancer Research UK over other charity groups in the UK. In a survey conducted by Voxburner, a popular research group intended for the youth, an online survey was given to about 2,600 youth respondents whose ages ranged from 18 to 24 years old.

The participants were given 250 popular brand names which included fashion retailers, food and beverages, charities, and even online media. They were tasked to rate them in five degrees of categories from as high as love to as low as hate. The results ranked Cancer Research UK as high as 11th in the list followed by Comic Relief which was located at the 21st. Other notable charitable institutions that made it in the top 100 included Talk to Frank, National Union of Students, Green Peace, RED, and Amnesty International.

What topped the list of Youth 100 were Youtube, Amazon, and Google. According to Amy Todd who is the affiliate account manager in MEC, a media agency, the reason for the positive results of these charitable institutions among the youth is their willingness to extend their selves to the media to reach the youth demographics and make them fully aware of their cause. They’ve managed to use different mediums such as online advertisements, well thought out video advertisings, and other ways of conveying their cause to these kids. What used to be charitable balls and other promotions that mainly targets a much more mature demographic is now turning into a wider range advertisement by means of ads that would relate to a vast target audience.

Due to Cancer Research UK’s success in breaking through the youth market, their funds to create cancer drugs and research related to fighting cancer will rapidly increase and the progress in finding the cure to fight this dreaded disease will speed-up the pace. With more than 4000 doctors, scientists, and even nurses under this charity, Cancer Research UK is the largest of its kind all over Europe. Also, this institution is beginning to spread awareness about the disease to be able to get across the message that cancer can be treated in its initial stages. With this type of awareness spreading, cancer incidences may not necessarily lessen but death could be prevented. With the youth being more aware at an early age, prevention is possible due to the change in lifestyle that it may cause in future generations.