Archive for December, 2013


Recent surveys have shown that young people prefer to donate to Cancer Research UK over other charity groups in the UK. In a survey conducted by Voxburner, a popular research group intended for the youth, an online survey was given to about 2,600 youth respondents whose ages ranged from 18 to 24 years old.

The participants were given 250 popular brand names which included fashion retailers, food and beverages, charities, and even online media. They were tasked to rate them in five degrees of categories from as high as love to as low as hate. The results ranked Cancer Research UK as high as 11th in the list followed by Comic Relief which was located at the 21st. Other notable charitable institutions that made it in the top 100 included Talk to Frank, National Union of Students, Green Peace, RED, and Amnesty International.

What topped the list of Youth 100 were Youtube, Amazon, and Google. According to Amy Todd who is the affiliate account manager in MEC, a media agency, the reason for the positive results of these charitable institutions among the youth is their willingness to extend their selves to the media to reach the youth demographics and make them fully aware of their cause. They’ve managed to use different mediums such as online advertisements, well thought out video advertisings, and other ways of conveying their cause to these kids. What used to be charitable balls and other promotions that mainly targets a much more mature demographic is now turning into a wider range advertisement by means of ads that would relate to a vast target audience.

Due to Cancer Research UK’s success in breaking through the youth market, their funds to create cancer drugs and research related to fighting cancer will rapidly increase and the progress in finding the cure to fight this dreaded disease will speed-up the pace. With more than 4000 doctors, scientists, and even nurses under this charity, Cancer Research UK is the largest of its kind all over Europe. Also, this institution is beginning to spread awareness about the disease to be able to get across the message that cancer can be treated in its initial stages. With this type of awareness spreading, cancer incidences may not necessarily lessen but death could be prevented. With the youth being more aware at an early age, prevention is possible due to the change in lifestyle that it may cause in future generations.

Care2Save is an online shopping affiliate that allows shoppers to support charities by purchasing items and at no extra cost to them. This non-profit website gives 100% of the commission that is generated from the sites online shopping. Its founder, Andrea Ladeira is the director of the business and support services of St Luke’s Hospice in Cheshire. The idea behind Care2Save is to collect funds from the commission of their products and service partners to donate to the hospice and other related charities that their shoppers prefer.

Andrea Ladeira believed that in being able to donate a certain amount of money into the corporate sector and collect those earnings to deliver it into the charity sector, it will benefit a lot more people. There are several products under the Care2Save umbrella one of which is a home insurance product under Reach Financial Services. This was their first product upon launching last April this year. Now, there over 50 products that have joined including notable brands such as Laura Ashley, Boots, WH Smith, House of Fraser, BT, Debenhams, Monarch and O2.

With Ladeira’s extensive background in the corporate setting having been worked at companies like AXA and Royal, GlaxoSmith Klein, and Sun Alliance, she intended to bring these corporate ideas into the charitable market to gain profits mainly for charity.

This charity works in a way that shoppers buy online via their Care2Save portal. They are given an option to choose where they will be donating the commission the site receives from their purchases. Out of the 100% donated, 80% goes to the customer’s chosen charity. The remaining 20% goes to the Care2Save Charitable Trust that helps in hospices and palliative care all around the world.

There is a portion of the 20% that goes to labour and maintenance of the site. However, with only 7 staff including the founder herself working for Care2Save, the expenses are minimal. Their products and partners  are usually the ones that do all the ground works, employ their own staffs, set-up call center agents, ands maintain their company. The only duty assigned to Care2Save is to refer clients into the site to be able to have buyers that will generate commissions. They plan to be self sustaining by means of getting funding from outside company, so that all commissions will be sent to the charities.

CAFOD Sends Aid To Cambodia

After a devastating storm has left major parts of Cambodia submerged under water, the Catholic aid agency for England and Wales (Cafod), has merged with other agencies to help the country in need. Heavy rain falls that struck Cambodia during the past month have left most villages under water that has damaged houses, infrastructures, and pathways.

The places that are mostly affected are areas along the riverbanks of the Mekong river located in the north west, central, and southern Cambodia. Almost two-thirds of the country is affected with 16 out of its 24 provinces underneath water including its capital Phnom Phen. There is an extensive damage caused by the flood. Roads are no longer passable, most buildings, homes, and infrastructures are washed away by the flood, and the crops have all been destroyed.

Along with Cambodia’s Development and Partnership in Action (DPA), these agencies are trying to help reach out people who are in dire need of reaching hire grounds while the Development and Partnership in Action donates clean drinking water, food, and sanitary kit in evacuation centers to prevent the spread of disease among the evacuees.

Catherine Cowley of Cafod said that, although the water level in the Mekong River is dropping low, the presence of bad weather upstream may still cause erratic flooding in the villages. She noted how, in situations like these, it is usually the poorest people badly affected and in need of the support and aid of the government and other charitable institutions to help them get by.
The best thing that they could do as of the moment is to give support to Cambodian National Committee for Disaster Management who will lead in the management of responses and keep those who are affected by the disaster in their thoughts and prayers. They have been in Cambodia since 1980s to help with their issues regarding HIV and AIDS and to teach them of their land rights and how to respond in a crisis such as this.

The CAFOD or what is known as the Catholic Agency For Overseas Development was establish in the 1960 to aid in disaster management, set long-term programs to eliminate poverty, raise public awareness to the less fortunate. This agency is funded by catholic communities in England and Wales, the British Government, and public donations.